With ever increasing pressures to bring products to market faster, with more features, and at a lowest cost, often the focus on quality gets lost. This can result in unhappy customers and a degradation in brand value. Often the effectiveness and efficiency of your development process determines if you win new business and grow due to its impact on when you bring products to market and the return on investment for new product development. Being late to market usually happens when product development takes longer than anticipated, and results in an increase in overall costs through additional overhead and headcount as well as loss of revenue in sales, potential market share, useful product life, and even shareholder value.
